bird of maps

competency D

apply the fundamental principles of planning, management and marketing/advocacy


A mission statement is often the guiding component of an organization, and serves to illustrate its purpose and intentions. Information organizations seek to realize their missions through development and growth. To succeed in this, organizational endeavors must be planned and guided by strong management, and also recognized by the organization's supporters and stakeholders.

Inherent to fulfilling organizational goals and missions is a strongly managed foundation that guides internal processes. Throughout the course of my studies and professional experiences, I have formed a management philosophy that is strongly rooted in the idea that employees and managers are equal to the success of an organization. My belief is that a strong manager is an individual who encourages efficiency and effectiveness by fostering an environment of open communication in which all employees can contribute towards the organization's success. Supporting the growth and potential for achievement among employees will produce a positive work experience, which becomes evident in the services that are delivered to the customers, patrons, and stakeholders of the organization.

One of the heftiest tasks of management is the planning of projects and deliverables within the recognizable constraints of the given project environment. In libraries, planning practices may revolve around collection development, program and event coordination, patron education and outreach, facilities improvements, and general advocating of the projects and organization at large - all while staying within budget. Any plan must thoughtfully trace a path from point A to point B and include the required timeframes, personnel, and costs. Upon completing projects goals, particularly public-facing ones, it is important to advertise the fruit of such planning through varied marketing strategies.

It is arguable that the indication of a successful project is that its outcome is useful to others. In libraries, this is usually interpreted to mean that the result is useful to the patrons, although the same principle can be applied to internal projects as well. What purpose will the project have served if the outcome is not adequately advertised or made available? If, for instance, a project was to implement a new feature on the library's website, then the marketing objective after the feature has been added is to attract users to it. Indeed, this completes the loop of providing an improved service to users of library resources.

Alternately, marketing the organization itself is important to continued success, particularly concerning libraries, since they are often required to demonstrate their value to in order to gain support - financial or otherwise. Obtaining and retaining advocates for your organization is a valuable skill that is imperative to success on every level.


In order to support my comprehension of management techniques and styles, I am submitting an analytical essay from my Information Organizations and Management course. In this essay, I examine the Total Quality Management and Humanistic Management by Teamwork theories that both center on supporting employees to facilitate organizational success. These theories, paired with my professional experiences in providing customer service, have assured me that when employees have positive work experiences resulting from encouraged achievement, it will be apparent in the quality of service that customers or patrons receive.

My second piece of evidence is taken from the course Resources for Children, Ages 6-12 to demonstrate my ability to produce thorough plans. I am presenting a twelve-month programming plan for the children's section of a local public library. The library and user population are true to life, but the activities are completely theoretical. In a month-by-month guide, I have created an easily implementable programming plan that includes monthly "theme" details, a summer reading program with incentives, and a budget.

Finally, I'd like to illustrate my understanding of marketing principles with a presentation designed for parents of students in a fictional elementary school. This item also comes from my Information Organizations and Management course, and is part of a larger work that involved designing a strategic plan to update the fictional school's library media center in order for the library to better fulfill its mission. The presentation is intended for parents of children enrolled at the school, and advocates the strategic plan to encourage parents to volunteer in the school library.


The evidence presented here demonstrates that I can utilize the principles of management to understand workplace dynamics and effectiveness. I have also shown that I am able to create goal-oriented plans and advocate them to ensure their success. All three areas represent professional skills that will continue to grow and strengthen throughout the course of my career. The value of this competency is that it provides a foundation from which I will draw upon in the varied organizations and situations that I expect to encounter in the rest of my career.